Digital Media Players

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In this growing world, technology is growing at a super speed and the media player is becoming the most important alternative of using information and storing with CD players and computers. You will find that these players must be available in every household item. The strong advantages of these devices are convenience, people can store a large amount of information right in their hands.

Modern people have stronger interest in the latest technology because they usually have disposable cash in their hands. Educated and young customers should buy these products with wisdom. It’s important to make comparisons between different types of devices and choose the device that meets the individual customer’s needs.

People can use these players are used for playing songs such as audios and videos and to store information. In CD players you can store as much as 30 songs and no more, and you have to change the CD every 20 to 30 songs in the CD player, so it’s better to go and choose digital player. On the other hand, digital media player can hold thousands of music files at one time and play them. The number of songs really depends on the amount of memory space available on the device.

The more gigabits the digital media player holds, the higher the price. The digital player can have 2gb, 4gb and 8gb that can hold songs somewhere between 300, 800 and 1500 etc. And you can store at least 10 hours of video space in 4gb player. Some people want to play all types of files and on the other hand, some people remain stuck to certain types of files. As compared to mp3 device the mp4 device is relatively new one. The new name means the next version of digital media player.

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Watching TV Shows Online – P2PTV vs Streaming

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If you want to watch TV shows online there is more than one way to do it. Peer to Peer TV (P2PTV) and streaming media remain the two most popular choices. This article will talk, in simple terms, about the advantages and disadvantages of the two protocols.

1. Peer to Peer TV, better known as P2PTV.

This is the newest kid on the block and a lot people are taking notice of P2PTV. How can you not notice it, when the makers of Skype have taken this on as their next project? Joostt is just one of the players in and increasingly competitive field. P2PTV works on the same principles as BitTorrent. The big difference is that P2PTV does not take packets of data in a random order. Instead P2PTV picks up all of the parts in sequence. What this means, for the viewer, is that you are able to watch the show as you download. You then share the information along to the next person or people watching the program, seeding as you would for a normal torrent.

Advantages:

– You can watch high quality shows using P2PTV, just the same as you can with BitTorrent.

– There are legal networks available.

– The technology is improving constantly, and a lot of money is being poured into P2PTV.

Disadvantages:

– There is one great disadvantage to P2PTV, and that is that it does use similar protocols as BitTorrent. With that in mind, if your ISP shapes torrent traffic in any way at all, or it is blocked by a school or college network, then you may no be able to use P2PTV.

2. Online streaming   TV   media .

Online streaming media has been around for years. You have most probably come across online media streaming in your travels across the Internet. The way streaming media works is similar to the way normal HTTP traffic works. It’s called Real Time Streaming Protocol or RTSP. As a type of traffic on the Internet it is virtually invisible to normal traffic. The way the video downloads is in sequence, and the packets are delivered sequentially in order to your computer. You can watch as it downloads, just as you can with P2PTV.

Advantages:

– Streaming media looks like normal Internet traffic, so if your ISP is shaping torrent traffic streaming media will still get through unhindered.

– Although it’s an old technology, it is being improved all the time.

Disadvantages:

– Because of the way streaming downloads, during peak times the picture can become jerky due to the speed of traffic.

The two main protocols for watching TV shows online both have their advantages and disadvantages. When choosing which way to go, take in to account your circumstances and how your ISP or college network operates, and you’ll be watching your favorite TV shows online without interference.

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Booming: Television News Channels in India

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News programmes have suddenly become hot property and are vying for attention with other popular programmes telecast in different channels. All major television broadcasters are including at least one news channel to their bouquet. The biggest headache for launching a satellite channel is programme software for round the clock. In this juncture, newsgathering is a major task for the 24-hour news channels. To cater this task, the emerging electronic channels have always made an attempt to cover all the incidents irrespective of position, location and time. These channels not only revolutionized the concept of news on Indian television but also changed the news formats. Before 1990s, Doordarshan had monopolized newscast on Indian television and also turned the news programs into a dowdy exercise. Now the private channels made the news an essential commodity like food, cloth and shelter. The strong point of all today’s news bulletins is their topicality, objectivity, glossy editing and high-quality visuals. News has traveled a long way from the DD era. From Local events to International events, breaking news to news analysis, television soap to page3 news, every happening comes under purview of news. In this article, we have covered some significant changes in news broadcasting in India before and after the Gulf War.

Indian Television – Flash Back

Television in India is undergoing significant changes in the current liberalized environment. To understand these changes, one needs to have some brief idea of the road covered by the television channels so far. The journey started as an experimental basis with a financial grant from UNESCO in 15th September 1959. The makeshift studio at Akashvani Bhavan in New Delhi was chosen for location of the experiment. The experiment started with one-hour program, broadcast twice a week, on community health, citizen rights, education and traffic sense etc. As far as news is concerned, it was launched exactly six years after the inception of television broadcasting. Daily one-hour program with a news bulletin was served to the Indian viewers. But one major drawback of television was that you could not enjoy the original colour of the objects because of black and white transmission. First multi-color programme was the Prime Minister’s address to the nation from Red Fort in Delhi on India’s 35th Independence Day. In the same day, DD National channel was launched. The aim of launching the National channel is nurturing national integration, and inculcating a sense of pride in Indians. Indian viewers also enjoyed the colored version of the Asian Games hosted by New Delhi in their drawing room. The coverage of major events and different occasions lend a big hand behind the infiltration of television signals to the nook and corners of the subcontinent. Indian Government had taken all possible steps to expand the television broadcasting demographically and geographically. In 1983 television signals were available to just 28% of the population, this had doubled by the end of 1985 and by 1990 over 90% of the population had access to television signals. In 1984, DD Metro channel was added to provide an exclusive entertainment for the urban viewers. In the beginning, this channel was confined to metropolitan cities.

As a public broadcaster, Doordarshan presented the news in naturalized manner. All controversial issues were pushed under the carpet. The ruling government had a strong hold on the television broadcasting. Doordarshan news bulletins were unable to provide the international news to the national viewers. Objectivity had been the first casualty as news was invariably slanted to suit the party in power. The news was liberated from the confines of the DD newsroom and gained in objectivity and credibility when New Delhi Television (NDTV) produced ‘The World This Week’ in 1988. Everyone was waiting for the Friday night to watch ‘The World This Week’. This was the only India-based programme, which looked out at the rest of the world. The World This Week was the best current affairs programme on the international scenario and carried good stuff of news, which the regular DD news was failed to carry out. This program is ranked as one of the country’s finest and most popular television shows. In 1989, NDTV produces India’s first live televised coverage of the country’s general elections. The critical and commercial success of the coverage sets a new standard for Indian television. After the Gulf War the media panorama has changed forever.

Golf War – The Catalyst

Post-1990 satellite television in India has become transnational in nature. It coincided with the entry of multinational companies in the Indian markets under the Government policy of privatization. International satellite television was introduced in India by CNN through its coverage of the Gulf War in 1991. In August 1991, Richard Li launched Star Plus, the first satellite channel beamed the signal to Indian subcontinent. Subhash Chandra’s Zee TV appeared in October 1992. It is India’s first privately owned Hindi channel to cater the interest of Indian viewers. This ignition followed by Sony and a little later by domestic channels such as Eenadu, Asianet and Sun TV. Entertainment programs had begun to occupy center stage in the organization’s programming strategies and advertising had come to be main source of funding. Doordarshan’s earlier mandate to aid in the process of social and economic development had clearly been diluted. Doordarshan had faced a stiff competition in news and public affairs programming with international channels like BBC and CNN. Doordarshan planned to sell some slots for news programme under sponsored category. In February 1995, NDTV becomes the country’s first private producer of the national news ‘News Tonight’, which aired on the country’s government-owned Doordarshan set a new landmark for Indian television because of its on-the-spot reporting with pertinent visuals. In the same year, TV Today Network occupied a 20 minutes slot in DD Metro channel and aired a Hindi and current affairs programme ‘Aaj Tak’. This programme became popular for its comprehensive coverage and unique style presentation by Late S. P. Singh. Still we remembered the sign-up message “Ye Thi Khabar Aaj Tak, Intizar. Kijiye Kal Tak”. Large number of viewers across India had been watching Aaj Tak as a daily habit because of its innovative style of news presentation. Besides that Nalini Singh’s five-minute fast paced, condensed daily news capsule Ankhon Dekhi, TV Today Network’s Business Aaj Tak and Newstrack was aired on the Metro channel of Doordarshan. This is the period when satellite channels concentrated on entertainment programmes for their respective channels. Doordarshan was still ruled the most wanted area ‘news’.

Major Players

Doordarshan’s monopoly was broken in 1992, when private television channels infiltrated into the Indian boundaries and entertain the viewers as much as possible. In the beginning of 1990s, the private channels offered only entertainment programmes. The entertainment programs include family drama, comedy serials, children programmes, cartoons, movies, talk shows, recipe shows, musical concerts, non-fiction programmes etc. Private entertainment channels added some infortainment programmes to their Fixed Point Charts (FPC). Keeping the demand of infotainment programmes in mind, the media houses started to produce news magazines, entertainment magazines and news programmes for different channels. India’s premier business and consumer news broadcaster and a leading media content provider, Television Eighteen India Limited (TV18) started India’s first ever entertainment magazine ‘The India Show’ on Star Plus in 1993. This emerging media powerhouse provided prime time television content to almost all leading satellite channels in India including BBC, Star Plus, Sony Entertainment Television, Zee, MTV and Discovery. After The India Show, TV18 produced a weekly business news program India Business Report for BBC World. Indian viewers had very limited options (like public service broadcaster Doordarshan, BBC and CNN) for watching the television news. For televised news, the viewers had to watch Dordarshan and some international news channels like BBC or CNN. In this race to provide more news, more information, Zee Television jumped into the battlefield by launching the news channel Zee News in 1995. This News and current affairs channel revolutionized the way news was delivered to the viewers. Since its inception Zee News has endeavoured to be the fastest to provide news, working towards a single goal of Sabse Pahle (Always First). The other round-the-clock news channel, the Murdoch-owned Star TV beamed its exclusively 24-hour news channels, Star News in 1998. Star made a contract of five year with Prannoy Roy-owned NDTV (New Delhi Television Company) to provide news content for this news channel.

The untiring exhaustive coverage of the Kargil war between India and Pakistan gained more publicity and attracted more viewers towards the electronic channel. This televised conflict also sets a news benchmark for wartime journalism. During the Kargil war, common citizens witnessed how their brave Jawans fought despite in hostile conditions and watched the war front live by the exclusively news channels, Star-TV and Zee-News. The live coverage of the battlefield helped to create a euphoria of patriotism among the Indian masses, which later facilitated into collecting huge funds for the welfare of the families of Kargil martyrs. Every news programme draws the attention of large number of viewers but Kargil war attracts private broadcasters to invest more money in the broadcasting business by launching a news channel. In November 1999, TV18 entered into a 49:51 joint venture with CNBC Asia to launch CNBC India. TV18 is the sole program provider to CNBC India, and produces 12 hours of local content per day on this 24-hour satellite channel.

After the huge success of news programme ‘Aaj Tak’, TV Today group launched a 24-hour Hindi news channel with the same name ‘Aaj Tak’, in December 2000, which covers India with insight, courage and plenty of local flavour. Within 11 months of its launch, Aaj Tak emerged as India’s number one news channel and was awarded Best News Channel award from Indian Television Academy Awards. Some mega events apart from regular interesting items (such as Kandhahar hijack, September 11 attacks, Afghanistan war, attack on Parliament, Iraq war, Godhra carnage and riots) have driven up the viewership. As time passed, NDTV’s five years contract with Star group for outsourcing of news and related programming expired on March 2003. With the expiry NDTV forayed into broadcasting business by simultaneously launching two 24-hour news channels; NDTV 24X7 – English news channel and NDTV India – Hindi news channel, which targets the Indian diaspora across the world. News crazy Indians received more news at faster speed from different channels. Any unusual happening can be caught by the television camera anywhere form Rastrapati Bhawan to bedroom. The power of TV journalism was become more visible by the major sting operations like Operation West End and Shakti Kapoor Case. This style of investigative journalism has brought about a change in the way we look at news, amidst new notions of editorial freedom. The world’s largest family ‘Sahara India Parivar’ launched a 24-hour national Hindi news channel, Sahara Samay, in March 28, 2003. It is the first ever city-centric satellite news channels covering 31 cities in India with their own city news bulletins. Keeping the demand of news in mind, the Union cabinet approved the proposal to convert the DD Metro to DD news in a meeting held on 3 October 2003. Consequent to these decisions, DD-News channel was launched on 3 November 2003. You might have noticed that the news channels are language specific. But DD’s news channel contains the round the clock news bulletins in Hindi/ English are also telecast twice a day on the National Network of DD National.

‘Aap Ki Adalat’ fame Rajat Sharma, Sohaib Ilyasi, the man behind the highly successful ‘India’s Most Wanted’ and Taun Tejpal, editor-in-chief of Tehelka roped together and launched a free-to-air Hindi news and current affairs channel India TV on May 20, 2004. Indian viewers had more expectations from this channel. The much-awaited news channel hopes to set itself apart from the existing ones by setting new benchmarks of responsible journalism. Speaking on the occasion of the launch, Rajat Sharma, chairman, India TV, said, “We aim to change the way broadcast news reporting is being conducted in the country. India TV will set new benchmarks by maintaining international standards of responsible and credible news reporting. We will stay away from graphic depictions of violence and sensationalism of news. We will uphold the viewer’s right to correct information and their right to truth and verity. India TV is not just a news channel, it is a movement.” NDTV as a pioneer in Indian television news, set to create a fresh revolution in high-quality business news with the launch of NDTV Profit. NDTV launched this 24-hour business channel on January 17th, 2005.

There is no saturation point in launching of news channel, just booming like sky as the limit. Entertainment channel to infotainment channel, infotainment channel to news channel, news channels to business channel and Business channel to lots more. Now the satellite channels become more topicality with international standard. When we are talking about topicality, CNBC TV18, the only business channel, continues to be the medium of choice for India’s decision makers, affluent audiences across the country since 1999. It has set the pace for the growth in number of television channels by launching a 24-hour consumer channel in Hindi called ‘ Awaaz’. This news channel focusses on empowering consumers on decision-making related to investment, saving and spending. All the programmes are catering to consumers across different walks of life, which included personal finance; variety of markets including commodity, stocks, savings etc.; small businesses; education & career guidance; and verticals like health, shopping etc.

Another news channel was finally launched into the already cluttered news space in Indian television. Jagran TV Pvt Limited’s news channel, Channel 7 up-linked to the air on 27 March 2005. The channel has been set up to cater to the vast Hindi-speaking audiences, already being targeted by a slew of news channels. Channel 7 developed every programme with a bid to cater to all types of audiences and not just pre-dominantly male audiences who get attracted towards news channels.

Regional Leaders

To cater the interest among the Indians, Doordarshan televises programmes in Hindi and associate Official languages. It has launched a number of Regional Language Satellite Channels (DD – 4 to DD – 11 and DD – 13) and telecast programmes in Assamese, Bengali, Gujarati, Malayalam, Marathi, Kannada, Telugu, Kashmiri, Oriya and Tamil. The Regional channels relayed by all terrestrial transmitters in the state and additional programmes in the Regional Language in prime time and non-prime time available only through cable operators. The Doordarshan regional satellite channels telecast major news programme with some entertainment programmes.

If you think about the private regional channels, they have followed the path of the Big brother (i.e Doordarshan). They are neither completely entertainment channel nor exclusively news channel. They are following the middle path and claiming themselves an infotainment channels. The private channels televise through the state dominant languages. Rising advertising revenues and increasing numbers of viewers have provided the impetus for many big players to enter into the business. Some regional media leaders like ETV, Sun TV, Asianet have a strong grip over the regional market. Some major players tried their luck in different states. Zee television has three regional channels; Zee Marathi, Zee Punjabi and Zee Bangla. Star Network entered into Tamilnadu by launching Star Vijay, one of the most popular entertainment channels in India broadcasting in Tamil. Besides that ETV Network is a part of the well-established Ramoji Group, has created 12 dedicated infotainment regional channels. ETV network is the source of rich entertainment of eight different languages. Those are: Telugu, Bangla, Marathi, Kannada, Oriya, Gujarati, Urdu; and Hindi to viewers in Uttar Pradesh, Rajasthan, Bihar and Madhya Pradesh. Every ETV Network channel focuses exclusively on its audience’s unique cultural identity, its aspirations and its distinct socio-political character. Let us think about the south Indian language Telugu, there are around twelve satellite channels are roaming around the sky with different taste and different flavour. These channels include three news channels, one song-based channels and rest are infotainment channels. When we confine ourselves into news, three channels (ETV2, TV 9 and Teja News) exclusively devoted to news programmes.

Sahara India Pariwar is proud to have five news channels as the bouquet of Sahara Samay. These channels are: Sahara Samay NCR, Sahara Samay Mumbai, Sahara Samay Bihar & Jharkhand, Sahara Samay Madhya Pradesh & Chattisgarh, and Sahara Samay Uttar Pradesh & Uttranchal. Sahara Samay has already managed to gain a loyal audience in India through a bouquet of National & Regional News Channels since its launch. These channels are youthful and vibrant channels targeting students and women, besides that hardcore news stuff. The regional news channels covers the entire spectrum of genre with specific programs on lifestyle, fashion, food, shopping, health and fitness, sports, education, career and city issues, besides giving user-friendly information on traffic updates, city events, train and air timings, etc. Now national news channels cannot confine its boundary to national level. They cannot ignore the regional news because of the stiff competition form the regional cannels. Regional news channels are entering into the competition with a strong will power and also with an aim to portrait regional issues in national and international level.

Conclusion

Now the television industry becomes more specific. In this competitive market, channels are targeting specific viewers. News channels attract more viewers beyond their target by producing interactive and interesting programmes. Every channel needs to do an extensive research on different concepts and different themes to attract more viewers and in the same time more advertisers. After all, advertisements are the bread and butter for the channels. With increased consumer preference for news programmes, television news channels have grown faster than other niche channels. News channels are booming just like sky as the limit. Those days are not far away, when we will get satellite news channel for every major city in India. Staying in abroad, we can update ourselves about all the happening of our hometown. Now news is not restricted to political happenings. It will be extended its limit to every unwanted and hided corners of the society. At last we can reach in the conclusion that anything, which is strange or disgusting, is news. There are no rigid rules, which defines news.

Source:

[http://www.audiovisualcat.net/publicationsing/Q14india.pdf]

http://www.equitymaster.com/research-it/ipo/ndtv.asp

http://www.mouthshut.com/index.php?url=#&image=http://www.mouthshut.com/imagefiles/logo-ms.gif

http://www.screenindia.com/jul25/tele2.htm

http://www.indianembassy.org/indiainfo

http://www.india-today.com/itgroup/

[http://www.studio-systems.com/broadfeatures/JFMA98/NDTV/63.htm]

[http://www.ndtvtravels.com/aboutus.asp]

[http://cnbc-tv18.moneycontrol.com/cnbctv18/about_tv18.php]

[http://www.time.com/time/asia/magazine/article/0],13673,501030818-474534,00.html

[http://www.chennaionline.com/musicnew/Channels/05indiatv.asp]

http://www.prdomain.com/companies/s/sahara_india_pariwar/news_releases/200303mar/pr_sahara_india_nr_20030326.htm

[http://www.scatmag.com/tamreach_sept05.pdf]

[http://www.agencyfaqs.com/media/media_newslets/Media/4899.html].

http://www.iht.com/articles/2005/06/26/business/indianews27.php

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Streaming Media Players – Top 3 Been Purchased Online

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Streamers (the tiny popular black boxes) are the new rage and are becoming more and more available, with a huge choice the price is also dropping dramatically with competition, which is fantastic news for consumers. Everyone wants the best and highest quality but would also like the most valuable and smallest price, and gladly, this is very possible. Here, are the top three Streamer Media Players been purchased today!

No 3 Sony BDP-S570 3D Blu-ray Disc Player

The BDP-S570 is the new and improved model of the Sony BDP-S300 Blu Ray Disk player wi. The fast load system is excellent and much faster than the older 300s models. The set up is equally as simple and straight forward, and access to Netflix, Amazon Video on Demand, You Tube, etc. is at the click of a button.

The picture and sound is fantastic, and there are no lag times in watching anything, and the increased speed in the network allows true High Definition playbacks. Though this is a very popular streamer been purchased at the moment, at $150 I still believe there are better quality streamers available at a cheaper price.

No 2 Apple TV MC572LL/A

This is the system I personally own (so I will try not to be biased ha!) This is the latest from Apple (2010) and is an amazing compliment to your home theater. It has so many features, yet so simple to use, allowing you to stream whatever is on your iTunes to your TV and home theater system. It has built in support for Netflix, You Tube and a few other internet based media content providers and the picture quality is superb.

The menu is very simple – Movies, TV, Internet, Computer and the settings allows you to change the various Apple TV options. At under $100, the Apple TV is competitively priced with other streaming options.

No 1 Roku XD Streaming Player 1080p

Roku players are quite possibly the most bought streamers been purchased online and are one of Amazons top sellers. This little box allows you to instantly stream tons of entertainment on your TV, watch over 100,000 movies and TV shows from Netflix, Amazon Video On Demand, Hulu Plus and more.

The set up is extremely easy. You can listen to almost any radio station in the country free and watch YouTube clips on your big TV as well as send the sound to your stereo system. The Roku Remote is simple to use and it provides access to NetFlix suggested titles and search.

These are a nifty little box alright and at a price of $79.99 you can see why they are the most popular Streamers been purchased, so cheap and great value.

I hope this article can help you decide on a Streamer Player, but remember to do your research before purchasing, reading reviews may help but for every great review, there is always somebody who has has a bad experience.

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A Happy Medium With Satellite TV

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Most children love television. This is a commonly known fact and it is an issue that parents can struggle with. While many people enjoy television, there are a lot of negative things said about the damaging effects that too much television watching can have on the brain, especially those of developing children. Fortunately, a lot of television programs have adapted to this concern and there are more and more educational shows available than ever before, especially for individuals with satellite TV. The large array of channels means that parents and children can watch programs together, bonding and learning at the same time.

Channels like Disney and Nickelodeon have cartoons that teach children how to count, read, and even learn Spanish. Even programs that do not have blatantly obvious lessons like adding and subtracting still try to teach children a lesson. Many shows are filled with entertaining stories that revolve around a moral that they want to convey to the child audience. Having a giant purple dinosaur that they love tell them to be nice to other children in high definition will get the point across much better than having a parent or teacher lecture them about right and wrong.

Aside from cartoons there are plenty of educational channels that children and adults can both benefit from. Watching the “Planet Earth” series together could open up the eyes of everyone in the family to different parts of the world and animals that they never knew existed. The variety of shows that satellite TV makes available can have a whole family traveling back in time together, learning about the city constructs and social practices of 15th century England or taking a virtual tour of the Roman Coliseum. Television has the unique ability to making learning more fun and interesting than the average day to day textbook.

Watching cooking shows, music videos, and travel shows can expose children to different cultures around the world. While all of this is good, not all of the material on television is suitable for children, but luckily parents can block certain channels from being accessed by kids. Being able to monitor which parts of satellite TV a child has access to increases the chances that their relationship with the TV will be an educational one. Just like adults, kids can travel the world from the comfort of their home using nothing more than their remote control.

While it is still not a good idea to leave a child in front of the television for hours on end everyday, letting them watch some truly educational programs could inspire them to get out and do something. Watching a great soccer game could motivate a child to head outside and kick a ball around, or hearing the announcer in another language could spark an interest in learning a second language. The wide variety of programs that satellite TV provides means there are multiple lessons to be learned and a vast amount of information for children to absorb. The television does not have to be viewed as the enemy of a developing child’s mind.

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LED TV – Don’t Be Fooled, Understand the Technology First

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Thinking of buying an LED TV, well….Stop! Before you spend in excess of $1500, you need to cut through the jargon and hype to truly understand the technology that you’re actually spending your hard earned money on. TV manufacturers and the media are very good at convincing us that the latest products incorporate the most cutting edge technology and are a must have. Lets get real here, to the average consumer most of this jargon is just down right confusing.

A new range of LED TVs that have hit the market with a big buzz. Samsung have crept through the backdoor and have released the 7000 series range boasting LED technology.

That’s great…but what is this LED technology thats being boasted?

Current LED TVs – The Truth The term ‘LED’ stands for Light Emitting Diode and as you may well know LEDs are used in many of our devices at present, however in terms of the current line of LED TVs, the actual LEDs are used for the backlight of the TV ONLY and not the TV display themselves. If you consider that current TV technology uses CCFL (Cold Cathode Fluorecent Lamps), there is no doubt that an LED backlight is a more efficient form of backlight.

However, the important point here is that the LED television’s display is actually LCD (Liquid Crystal Display), it is the backlight only that is made up of LEDs. So there are two major technologies at use here; LCD for the display and LED for the backlight. In essence a more advanced form of LCD TV.

When you compare this technology to a true LED display TV. Displays such as OLED (Organic Light Emitting Diode) will self illuminate, utilizing an internal thin layer of LED for its display only.

The fact that the ‘LED TV’ term has been used to describe a type of LCD TV is a cunning move on Samsungs part, but genius in terms of marketing, since it capitalises on the current buzz in the TV market of true LED display TVs such as Sony’s XEL-1 OLED TV.

LCD TVs with LED Backlights – The Improvements Now that we’ve established that this is LCD TV with an LED backlight, lets look at how this new range of TV improves on current TV technology such as plasma and standard LCD in 3 key areas:

1. Picture Quality Quite simply, the picture quality has been improved over standard LCD and Plasma, because the range of colours have increased. The utilization of Light Emitting Diodes as a light source instead of traditional lamps provides a higher contrast ratio because the LED produces blacker blacks and whiter whites, this is the key to achieving quality images on screen.

2. Environment LED Technology consumes less power than current backlight TV technology, making a saving on your energy bills.

3. Slimmer Models. Since no provision for a conventional light source is required, LED TVs can be made ultra thin, this makes for a thin, sleek, more attractive model.

Decisions, Decisions If you are in the market for a TV now and want a picture quality in advance of current standard LCD and Plasma ranges on the market, then you cannot go far wrong with an LED TV.

However, if you are in no hurray to purchase a television at this present time and require a TV with technology that will keep it at the forefront of cutting edge, in terms of LED technology, OLED TV is the real deal. Laser TV is another option to explore.

Both are emerging technologies and require patience as they find their place in the market with the correct size screens for your home. These TVs may also require you to dig a little deeper into your bank balance.

The moral of the story is to understand the technology behind the product in great detail before you part with your money, the choice is yours.

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Media Series: Issue 5 – Television Advertising

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Overview of TV

Television is the big dog when it comes to media dollar expenditures. There are a number of reasons for this but the obvious one is that more people spend more time in front of their TVs than any other media source. For hitting the masses, there is really no better opportunity from a media standpoint than TV. In short, TV has a proven track record of getting to consumers and shaping their behavior.

Upside of TV

Some of the upside I mentioned above, but there are a number of very good reasons why TV advertising can be advantageous.

  • TV gives you instant credibility. Consumers just seem to believe things they see on TV.
  • The ability to combine sight, sound and motion adds dimension and realism to your advertising campaign.
  • Through program selection, you can target your audience pretty effectively.
  • No medium offers greater mass global impact. Depending on your budget, TV has almost unlimited reach and a high percentage of people have more than one TV.
  • The creative opportunity is larger for TV. If you have the cash, you can take a camera anywhere and create incredible presentation.
  • Since it is generally a leisure activity, consumers spend a lot of time in front of a TV and they have the ability to immediately act on many buying impulses.

Downside of TV

TV advertising is not without its pitfalls, though, and any one of you reading this could list off some of the reasons as easily as I could.

  • To really hit the masses, broadcast TV is best and commercial spots are very, very pricey. Cable offers more affordable options but then you don’t hit the masses as well.
  • Research shows that you need significant repetition (at least 5-7 viewings) for your message to sink in. To get 5-7 viewings, you need to be on a lot more than that. Pricey.
  • Before you even buy commercial spots, you need to spend significant dollars to create a high quality ad. You can do it for less but generally not very well.
  • Much like radio, your commercial spot comes and goes and when it’s out of sight it falls out of mind. That is, unless you buy more spots.
  • As a rule, people don’t want to watch commercials. The turn on the TV to watch the program. With more and more channels available, it’s easy to skip the commercials.

Main Thing To Know About TV Advertising

Television is the largest target of media dollars for a reason and it’s attractive for a lot of reasons. My problems with TV are that it is very expensive (when done properly) and it’s somewhat inefficient no matter how well you do it. My advice is, if you have the brand and the budget to do it right, TV can be money well spent. You need to have a high quality ad, lots of repetition and the right commercial time. If you’re not sure you have the budget, then you don’t have the budget. You’re much better off not doing it than doing it poorly.

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Why Should You Choose Virgin Media?

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It’s a great time to be a TV viewer in the United Kingdom. Between Freeview (not to mention it’s + and HD variants), BT, YouView, Sky, EE TV, and NOW TV, there are more than enough options to keep you entertained from the comfort of your own home. There is, however, one final option that I didn’t include earlier, and that’s Virgin Media.

As the second biggest pay TV operator in the UK, it’s tasked with keeping Sky on their toes and improving their service to the point where Sky are no longer the first choice for those looking to get great entertainment in their home. It’s not just TV that these two companies offer, either, because both also supply broadband and home telephony. Put simply, they’re quite similar, so why should you choose Virgin Media?

Let’s begin with their TV offering. Virgin Media’s TV is powered by TiVo, a Sky+ like box which allows you to record and manipulate live TV from the comfort of your sofa. Packing a 500GB hard drive (enough for 500 hours of TV) and three tuners, it allows for neat tricks like recording three programmes simultaneously whilst watching a fourth that you recorded earlier. It’s also got some features that simply can’t be found on Sky’s service, like built in Netflix, YouTube and iPlayer, not to mention a dedicated 10Mbps internet connection, so your normal Internet isn’t slowed by your TV viewing.

Through that box, you can get access to over 230 channels, 47 HD channels, 12 Sky only channels and even some programming in 3D. There are five packages to choose from, going from the basic ‘More TV’ package with 70 channels all the way to the fully loaded ‘TV XL’ which also features BT Sport HD. Even better, you can take Sky Sports and Sky Movies on your Virgin Media subscription too, so you won’t feel the sting of not being with Sky. Indeed, the only channel you do stand to lose by switching to Virgin Media is Sky Atlantic, which is home to the likes of Game of Thrones, The Last Panthers and more. However, if the thought of losing out on that is too much, you could always sign up to NOW TV.

Moving on to Virgin Media’s broadband offering, we can truly begin to see the light between the two companies. Put simply, Virgin Media have the best broadband offering in the entire country, with even their most basic offering beating Sky’s most expensive deal hands down. From their Super 50 Fibre with 50Mbps broadband to their VIVID 200 Fibre with 200Mbps broadband, the company offer lightning fast and stable broadband to huge swathes of the country. They also never throttle or cap your broadband usage, so you can stream as much 4K Netflix as your heart desires without fear of bumping up against arbitrary limitations.

Perhaps the most compelling reason to sign up with Virgin Media though is their quad play deals. Because Virgin Media offer TV, broadband, home phone and mobile telephone contracts, they’re the preferred destination for millions of Brits who don’t want to spend their life dealing with bills from different companies. Those quad play deals are also some of the cheapest around, making them a highly attractive proposition for pretty much anyone, as long as they aren’t part way through a contract with another company.

Virgin Media, then, offer a TV package that’s comparable to the one offered by Sky, broadband that blows everyone else out of the water and quad play deals that no other company can match. So, what are you waiting for?

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Snappy Sound Bites Will Turn a Tv Appearance Into a Huge Success

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Anyone wanting to be a guest on Oprah or Good Morning America must learn to master the fine art of generating sound bites for television. Television thrives on sound bites – those brief, quotable remarks that will be repeated again and again on television news and talk shows. Sound bites are the pearls that flow out of our mouths into the ears of TV producers and onto the airways.

If you want to be quoted, you must convert the message points in your book into sound bites. To do this remember that analogies, bold action words, emotions and personal examples, attacks and absolutes make good quotes and sound bites. The highly personal, classic sound bite has action, emotion, and attacks – all of these elements will work to make reporters swoon.

My experience as a publicist and book marketing consultant has taught me to shy away from humor which can be a tricky business. What seems funny to colleagues, friends, or family at 5:30 p.m. may not seem so funny the next morning when you read your comments in USA Today. Sarcasm and teasing types of humor usually don’t work well in the media because you lose control of context and, in the case of print media, you lose the ability to communicate with your voice and facial expressions. The humor that is most effective is self-deprecating humor.

What about YOU? Are you skilled enough in producing sound bites to earn an interview on local or national TV? If you’ve not had media training, believe me it’s too late once you get the call. You may have to get in a car or on a plane within an hour’s notice. It’s too late to get the training then. That’s why you need to be prepared before you get the call. When my clients agree to media coaching, my first choice for them is TJ Walker, CEO of Media Training Worldwide.

TJ Walker is one of the leading authorities on media training in the world. With more than 20 years of media training experience, Walker has trained thousands of CEOs, authors, and experts, including leading government officials in the United States, European Prime Ministers, and African diplomats.

Here’s TJ Walker’s Sound Bite Checklist:

1. Create sound bites that are 10, 15 and 30 seconds.

2. Work an example into the sound bite.

3. Clichés make good quotes and sound bites. Reporters can’t write clichés, but they love quoting other people using clichés.

4. Humor makes good quotes and sound bites but the problem with using humor in front of the media is that someone somewhere is likely to be offended, resulting in a permanent public record of your remarks. So, quip if you must, at your own expense and your own risk.

5. One great way to get your message quoted by reporters is to state your ideas in the form of a rhetorical question.

6. Opposition quotes make good quotes and sound bites. Opposition quotes remain a favorite of reporters, but use them only if and when they are appropriate to your message.

7. The first letters from the following: Analogies, Bold action, Emotions, Attacks, Clichés, Humor, Pop culture, Rhetorical questions, and Opposition quotes spell out A BEACH PRO. The higher number of A BEACH PRO elements you use, the greater your chances are of being quoted. If you have not used any A BEACH PRO elements, you will not be quoted.

8. Absolutes are absolutely quote worthy. If I say “We will be the next champions” that has a better chance of landing in the story than “We are hoping to win.” Saying “Our company is the top performer in this field” would be another example.

9. Recycle your quotes. If one worked well with another media interview in the past, use it again.

10. Populate your quotes with pop culture references.

11. Put analogies in your answers, use bold, action-oriented words, let your emotions flow freely, and attack your way to the headlines.

Memorize that checklist but understand that a sound bite is only one aspect of a successful television appearance. You also must be concerned about your total message, the knowledge you display, and the self-confidence you demonstrate.

As a book publicist I’ll prepare questions for our clients ahead of time and include those in our press kits emailed to the stations. Often times the television host will read those questions right in order. Other times they refer to our questions and include some of them. That’ll help you because you’ll know what to expect and you can respond with the “sound bites” you’ve already developed.

The bottom line: Prepare some clever answers and snappy sound bites ahead of time, rehearse them every day and you’ll sound like a pro turning your TV appearance into a huge success.

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Global International Conference Calls

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So you are looking for the best international conference call solutions to easily host global conference calls for your business or individual use. So which solutions are the easiest and most affordable?

As a part of most businesses, international conference calls are necessary sometimes. Since people attending the call may be connecting from any part of the world, using a reliable and quality solution is the key to a successful conference call.

When looking for a great conference hosting service, there are two important factors to consider: reliability and saving money.

You certainly want your calls to have a great quality. The voice must be clear and fast, with no major delay. Considering the fact that it is an international conference call and because of the long distance, the call quality plays a big part.

Another factor is choosing an affordable, low cost solution. After all, why spend too much money on a conference service while you can save money and use a more affordable one with equal or even more features?

Some companies offer you toll free numbers to make your conference calls free for people from US and Canada. You will also receive a separate number to give to your international customers or business partners to use to connect to the call easily.

When you do a simple search online, you will be amazed to see how many different companies are offering conference hosting services for global use.

Each of them come with certain benefits, quality, and price. You can compare carefully your choices to choose the best solution for you.

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