5 Simple Steps to Be a Media Star


This series of articles are focused on how to become known as an expert. Today we will focus on how to gain media attention.

Dale Carnegie said in his famous book – How To Win Friends and Influence People, “babies cry for and grown men die for”. We all want attention and recognition. We seek media attention to get our name splashed in newspapers, radio and TV. Not only is it something we personally want but it is also a great strategy to gain expert status and get clients.

I have been written up in print, interviewed on radio and TV. Did you know one appearance on TV can catapult you into fame and launch your career into the stratosphere? Fawn Germer, who I recently hear speak, was featured on Oprah. She has leveraged it to the hilt. We all know what can happen if you are seen on The Oprah Show. Businesses become hugely successful and a million books are sold! Dr. Phil and Dr. OZ started as guests on The Oprah Show. Now they have their own shows.

So how do you get attention of the media?

Here are 5 simple strategies:

  1. Find an angle that will appeal to the media: It is quite easy to look up what current stories are already being covered in the media. Just find an angle to latch on to the story. It is not enough to say that you are a chiropractor or a massage therapist. What is new, unique or newsworthy about your profession?
  2. Prepare you story: Once you know the angle, create a pitch that is easy for you to communicate. Human interest stories are featured all the time. Pick a struggle and how you or a client overcame that struggle.
  3. Get a list of reporters: Today it is easier to find reporters on the internet. Social media has made reporters and journalists much more accessible. Pick the target market you want to focus on and find the reporters who cover such stories.
  4. Call or email them: Depending on the information you have and how timely it is, you can just pick up the phone and call the reporter. Make sure you are aware of simple protocols. TV, radio and print media – all have different strategies in collecting and sharing information. Pay attention to when and how you should approach the media.
  5. Build a relationship: I consistently write comments to the reporters. You will be amazed how many of them will reply back. Make it a habit to communicate with them so you can be recognized. Today the media is required to build a following and be in touch with their audience.

These simple and effective strategies will help you start moving towards being a media star.


The Indian Media Fraternity


The Indian media fraternity comprises of several components. These include newspapers, magazines, tabloids, TV, radio and the internet. Of late, internet has witnessed the most amounts of investments and is being called the sunrise sector of Indian media. Today, almost all news can be got instantly from the internet as and when they happen. News in India is mostly made up of the day to day happenings of the Indian community as well as all over the world.

Indian media has existed in the country ever since the 18th century. Radio was first introduced by the British and news broadcast stared started almost immediately. Notable Indian luminaries contributed to the growth of Indian radio and this important component of Indian media has been around for almost a century now.

A recent study on the media of India has revealed that over a 100 million daily newspapers were bought in the country. This has made India the second largest newspaper market in the world. In fact, the Indian news industry has grown hugely over the last decade. This is partly because of the fact that TV has made huge inroads in the house of the average Indian. There are more than 1400 companies in the country today that’s making TV sets. This, on its part, has made India the fourth largest TV market. This is mostly stemmed from the fact that the Indian media operates in country that has a huge population. Besides the print and electronic media, internet has gained immense ground, as already said, and has reached almost every nook and corner of the country. Online news has emerged as a quick and efficient method of catering news in the Indian media industry.

Like most other countries, news in Indian media is almost instantaneously catered to the audience via the TV channels. This enables the media of India to reach out to the largest possible audience at one go.

Another important facet of the media of India is the publication of vernacular newspapers. India has linguistic states and each state has several vernacular newspapers catering news, views, information and opinion of local and regional interest to people of that particular state. Many states have their local English dailies as well that mostly caters to the urban and the semi-urban class.

Since the early and the mid-1990s, radio in India has been mostly powered by the FM channels. The FM transmissions transformed the radio from a fading media to a really vibrant one. The FM transmission is mostly entertainment oriented although the government-run stations broadcasts news and information of social importance.

It can be said sans any doubt that the media of India would take a quantum leap in the coming years powered by the internet and TV.


Buy a Flat Screen Television Stand


It’s no secret that technology has been evolving at an alarming rate and that makes flat screen televisions more available at discount prices. Therefore as prices of televisions come down the market for flat screen TV stands goes up. The sized of flat screens as of late keep getting bigger and that requires a television stand that can accommodate such a large TV. Another factor to consider is how much storage they can house in you entertainment center. if you are like me you have a rapidly growing collection of media including DVD, CD and gaming products. This has to be a main requirement for buying, Media storage.

Since the onslaught of Blu-ray and DVD movies, we as consumers have to find a way to store all of this equipment preferably in the same place we house our television, TV Stands! So the thing to do is find the right flat screen television stand that will not only hold my   TV  and  media  collection but also my gaming devices, Blu-ray player and audio players for my speakers. To accommodate all of this I need storage shelves, drawers and perhaps a media storage cabinet to handle and incorporate it all.

One of the best ways to go about finding the right TV stand is by going to your local HH gregg or Best Buy to see what they stock and if it will fit your budget and home decor. You want to somewhat match your Television stand with your flat panel TV. They come in all sorts of wood finishes or if you prefer a more contemporary look you can go with metal or glass. Be sure to check reviews and prices to be sure that you are getting the best value for your money. I always check online to see if I can get a better deal and most of the time I can. Places like eBay and Amazon always have a great selection.


Cash Advance Suggest That Everyone Should Know

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Getting a payday loan is just not something anyone usually looks toward carrying out.Sometimes it is an essential element of reality. If you are in this boat, then read on into the subsequent lines for advice, and knowledge. Take advantage of this understanding to go into the best bargain, and get the best possible get out of through your crisis.

Should you need dollars fast and don’t have another way of receiving it, online payday loans can be a lifesaver. It is necessary for consumers to understand the details of your bank loan and the possible consequences just before moving into a loan contract. Online payday loans hold rates that are greater than common and atmosphere-great fees.

Occasionally, people suffer huge immediate bills that require paying down. Because of this, payday cash loans could possibly be the only choice. If there is any way of preventing this particular personal loan, it is best to do that. When you know a buddy or a relative that you may acquire from, it is advisable to ask them initially before relying on receiving a payday loan.

Just before that loan, usually know what loan providers will charge for it. Soon after individuals basically obtain the loan, they may be faced with jolt in the sum they may be billed by loan providers. Generally request any queries you may have on the suggestion of your own tongue.

Payday cash loans may help in an emergency, but recognize that one could be billed financial charges that will equate to practically 50 % interest. This big rate of interest can certainly make repaying these loans difficult. The money will be deducted right from your paycheck and can pressure you correct back into the cash advance office for further funds.

If scenarios determine that you take out a pay day loan, though they can be inaccessible in the area, discover the nearest state edge. In a few places, you are permitted to cross up to other suggests to have a legitimate payday loan. You might just need to journey there as soon as, ever since the loan provider can be repaid in electronic format.

If conditions influence that you simply sign up for a payday loan, even though these are unavailable in your town, discover the closest condition boundary. It may be achievable to go to one more suggest that enables payday loans and make application for a link personal loan for the reason that status. This could suggest 1 vacation because of the fact they could restore their cash in electronic format.

Just take out a payday loan, when you have hardly any other options. Payday loan suppliers generally cost debtors extortionate interest levels, and administration charges. For that reason, you must investigate other strategies for obtaining speedy income just before, relying on a cash advance. You can, as an example, use some cash from good friends, or household.

Should you not know significantly in regards to a payday loan but they are in needy need for one, you might want to consult with a loan specialist. This can even be a buddy, co-employee, or family member. You want to make sure you will not be acquiring cheated, and you know what you are stepping into.

If you have a number of lending options, never ever obtain a even bigger one to place them collectively. When you’re having difficulty repaying small loans, it will likely be doubly challenging to pay back an even bigger financial loan. Find financial loans with reduced interest levels, to consider a number of the stress off of.

Read through all of the fine print on anything you read through, indication, or may well sign in a pay day lender. Seek advice about something you may not understand. Evaluate the assurance from the solutions distributed by the employees. Some merely glance at the motions throughout the day, and were actually qualified by an individual undertaking exactly the same. They could not understand all the small print on their own. Never ever wait to call their cost-cost-free customer service variety, from inside the store in order to connect to someone with answers.

When you are usually relying on pay day loans to obtain by, take a close look at your shelling out habits. Payday cash loans are as near to legitimate bank loan sharking as, legal requirements will allow. They ought to just be found in crisis situations. Even then there are typically far better options. If you realise on your own with the payday advance constructing every month, you might need to established yourself with a financial budget. Then stick to it.

Look out for rollover techniques which can be intelligent if you achieve a payday advance. Often they are set up to stop you from defaulting on your own loan by directly withdrawing fees out of your bank account automatically although increasing your loan. These businesses typically call for no further more action on your part besides the initial appointment. You can end up paying a large number in charges, given that you cant ever entirely be worthwhile the payday loan. Take your time and look into the terminology carefully just before spending.

At their very best, payday loans really are a two phase approach. The 1st aspect is often straightforward. Receiving a loan primarily to deal with your needs, and urgent. The trickier aspect is exiting the circumstance in such a manner regarding not build a personal debt period, or the after that unexpected emergency. Keep the advice and concepts on this page at heart, to minimize the hassle, and burden of your payday advance practical experience.

Getting A Pay Day Loan? You Need These Pointers!

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Considering everything consumers are dealing with in today’s economic climate, it’s no surprise payday advance professional services is really a speedy-growing industry. If you find oneself contemplating a cash advance, read on for more information on them and how they may assist enable you to get away from a recent financial disaster fast.

Be sure that you comprehend precisely what a payday advance is before taking one out. These lending options are generally granted by firms that are not banking companies they give tiny amounts of capital and require minimal documents. The lending options can be found to many individuals, even though they normally must be repaid within fourteen days.

When you have to work with a payday advance as a consequence of an urgent situation, or unanticipated function, know that so many people are put in an unfavorable position by doing this. Unless you rely on them responsibly, you could wind up in a period which you could not escape. You could be in debts towards the payday loan company for a very long time.

Analysis any cash advance company that you will be thinking about doing business with. Among the large industry of lenders supplying this specific service, some tend to be more equitable as opposed to others you would like to handle an previously mentioned-table company whoever track record of treating debtors reasonably might be be approved. You need to try to find evaluations written by other clientele for additional information about various creditors.

In case you are experiencing difficulty paying back your pay day loan, seek debt therapy. These loans are for urgent matters only and extremely costly, so you are not managing your cash effectively if you achieve them regularly.

In the event you search for a pay day loan, in no way think twice to comparing store. On the web and in-man or woman bargains could have a huge disparity, helping you save a lot of money if you realise a high quality one. Should you do some research before you apply, you could possibly save a lot of money.

Usually search for other options and make use of pay day loans only like a last resort. If you feel that you happen to be having issues, look at getting skilled credit guidance or fiscal control. Payday cash loans which are not paid on time accumulate easily and can result in personal bankruptcy. Staying away from these lending options makes sure that you steer clear of this concern.

Browse the fine print before getting any personal loans.

In case you are seeking out a pay day loan but have lower than stellar credit rating, attempt to apply for the loan having a financial institution that will not check your credit score. Today there are plenty of diverse loan providers available that can continue to give personal loans to the people with bad credit or no credit.

Check with just what the monthly interest of the cash advance will likely be. This will be significant, since this is the exact amount you will have to shell out as well as the money you might be borrowing. You may even desire to check around and get the very best monthly interest you may. The less rate you find, the low your overall pay back is going to be.

Along with the high-priced costs and fascination costs, you need to keep in mind that payday loans can boost your likelihood of bank overdrafts. Some lenders will charge yet another charge when they tend not to obtain a monthly instalment by the due date.

Figure out the regulations in your state regarding payday cash loans. Some creditors try to pull off better interest rates, fees and penalties, or numerous charges they they are certainly not legitimately permitted to ask you for. Many people are just thankful for your loan, and do not issue this stuff, rendering it feasible for loan providers to continuing obtaining away with them.

Just use a payday advance if you have not one other choice. This particular personal loan can cause severe financial trouble for consumers. These personal loans frequently call for stringent contracts and then there typically isn’t a means away from them. Use great judgement and imagine other ways for you to care for your bills which means you don’t need to get a payday advance.

Finding as how you have to be a payday advance specialist you should not really feel confused about precisely what is included in online payday loans any longer. Make certain you use precisely what you go through today when you make a decision on pay day loans. It is possible to prevent having any problems with whatever you just learned.

Offer Your Own Staff a Good Product Today

Being a company owner, you definitely want to make certain that folks realize what you do. To help make that happen, it is important to have promotional items readily available at all times. This really is great not just for customers but also for staff. Keep in mind, each time a staff member will go out in to the community sporting a company T-shirt, they actually do a little method of advertising in this company. Another advantage would be the fact they are wearing an item that ended up being free of charge.

Take time to think about a number of the unique business promotion items at this time. Think of conference giveaways at the same time. If there is a large conference coming sometime soon, you should make sure that people have a nice keepsake because some sort of indication concerning exactly where they were and the reason why they were presently there. There are numerous regarding promotional products that could be great for any organization proprietor. Coffee glasses, key rings, umbrellas, baseball hats, lanyards, T-shirts a great deal more.

Go to this site to learn more about just what this particular identification supplier can do to assist you using this method. There is a number of high-quality items which are for sale to the affordable value. These things could have the corporate logo put into an area where by others are undoubtedly really going to notice. Every staff is required personal identity involving some sort. If this sounds like the way it is, check into printed ID cards. This can be a little something they are going to put on around their own neck all day every day. The lanyard can be something that will go well with the actual personal identity card.

Each and every enterprise manager could use a bit additional guidance with regards to advertising for their business. It makes sense to supply promotional items to ensure that everybody will be aware of who the corporation is and what they will need to provide. Go ahead and buy promotional gifts in large quantities now. Even if there are some products remaining, it will be the ideal gift for first time employees along with tourists to this business. This is an purchase which will begin to cover simply by itself by revenue.

Get The Instruction You Will Have To Have For The Position You Would Like

Many work opportunities at present require particular instruction for their own staff members. While some organizations even now supply the training a prospective member of staff will require, almost all call for the potential staff member to already have a significant amount of knowledge inside the industry as well as will offer advanced coaching as needed. Whenever somebody wants to receive a job in a field they will enjoy, they’re going to desire to make sure they will have the appropriate coaching to be able to do this. As an example, if they might like a career in injection molding, they’re going to have to look into the injection molding training which can be found now.

It’s effortless for anybody to enroll in the education they will have to have. They will want to have a sense of what courses they will have to do in addition to those that might give them a boost above other people who happen to be trying to get the identical position. They’re able to take a look online at the scientific molding training seminars and instructional classes that are offered to learn far more with regards to what time they’re able to take a lesson, exactly how much it will cost, as well as precisely what they’re going to understand throughout the class. This offers them all the information they require to be able to come across the right lesson for their own skills.

Through the scientific molding seminars and instructional classes, the person might gain a significant amount of skills which will be helpful once they obtain a work in the industry. They’re going to discover far more with regards to the whole injection molding process as well as precisely what they and their particular colleagues are going to be doing so they can work very closely with their particular colleagues on just about any venture. They are going to acquire simple as well as more complex capabilities that could allow them to perform the job easily and also to have the self-confidence they’re going to require to do well in their particular completely new career. The precise capabilities they’ll learn depends on which course they’ll take.

In case you’d like to learn much more with regards to the industry you are considering as well as acquire the training you’re going to require for the position you’ll desire, make sure you look into the scientific molding classes and seminars that exist now. Take a look at the details on the internet in order to discover much more regarding exactly how you’ll be able to participate in one of these instructional classes and thus have a much higher probability of acquiring the job you’re going to desire.

Obtain The Assistance You Will Need To Have To Change Your Locks

When someone purchases a brand new property, they will need to have keys created for each and every individual in their own family. Before they’ll go on and do this, nonetheless, they might wish to take into account having the locks changed. They are able to have a look at the locksmiths near me to be able to locate the one which can help them change out all the locks within the property.

The reason why individuals want to change the locks right away would be to make sure no one might get into the property whenever they are not there. Although they could have been told they were given all copies of the keys, it is not automatically correct. An individual may have been presented all of the keys the realtor was aware of, yet there could be ones the prior homeowner didn’t think of. Anytime this happens, there might be someone that will utilize the keys to get into the residence after the new home owner moves in. In order to prevent this, and to be able to ensure there aren’t any keys the property owner won’t be aware of, changing the locks is actually necessary.

If perhaps you’re looking for a locksmith to be able to assist you to change the locks in your brand new home, speak to one who has been servicing milwaukee for 20 years. They’ll have the knowledge to assist you to have all the locks changed immediately. Speak to them now in order to discover much more.

Media Exposure Is Marketing Gold – If You Know How to Use It


At a glance:

  • Implicit media endorsements make you stand out from the competition.
  • It’s not advertising; it’s building credibility.
  • Maximize your exposure by posting it on your Web site and sharing it via social media.

A colleague of mine, who’s a former newspaper reporter, tells a story about a savvy attorney she knew. He’d tip her off whenever he had a particularly juicy case if she promised to include his name alongside that of his client in her story. Whether he won the case or lost it, people remembered his name and associated him with high-profile cases. He’d figured out that having his name in the paper bought him something no amount of advertising could: credibility.

For anyone trying to build a business, sell a product or get their book into the hands of more consumers, the implicit endorsement that comes from being interviewed by the media is what I call “marketing gold.”

Let me explain. Thanks to the Internet, you and every competitor you have, big or small, have the same chance to reach your potential consumers. So, what makes one business, one product or book more appealing than another? It’s endorsements from the media that make you stand out. Let’s face it – if USA Today has chosen to review your book, or refer to it in an article, it gives reason to believe there’s something special about it. If a doctor is quoted in the news about solutions to a particular health issue you’re dealing with – your instinct will be to check out him and his product first, because the media must consider him an authority to have quoted him.

When the media recognizes that you have something important to say, you gain credibility. This is the marketing gold I’m referring to: the endorsements from TV and radio show hosts, the editorial coverage in newspapers and magazines – and now, bloggers, news Web sites and followers on social media too. All these forms of recognition give others confidence you’re as good as you say you are. But, it’s upon you to use this “gold” as a critical part of your marketing to let people know these endorsements exist.

The return on investment usually isn’t immediate, which can be frustrating to people who expect a surge in business or a spike in sales with every media interview. That used to happen more often in the old days – I’m talking way back in the ’90s – when a radio talk show host might chat with you for 30 or 60 minutes and newspapers had twice as many pages to fill. It became apparent that when a client’s message clearly addressed an urgent public problem, along with their expertise and solution-oriented content, they could hit the jackpot.

From January to April, an IRS expert who spoke of resolutions to IRS problems or gave on-air tips on how to prevent IRS abuses would always see a huge jump in book sales. Or, the health expert, who got on the air during flu season and explained why his health program would make them feel better faster would sell a ton of product.

But the old days are gone and here we are in 2012. Today’s talk radio interviews are brief – 7 to 10 minutes in the larger markets – and newspapers have no space for full feature stories on interesting entrepreneurs and writers. There are far fewer opportunities to grab an audience for a significant length of time.

So how do you grow your investment in PR? Marketing your media exposure is a strategy that pays big dividends over time – but requires an effort from you.

  • Your Web site should prominently display your endorsements: “As seen on CBS,” “featured in the Louisville Gazette,” “heard on WFLA radio.”
  • Don’t forget to mention the media coverage to your Twitter followers and Facebook fans, too. The third-party endorsement will help you build more contacts, because people like knowing who the experts are and following them.
  • Use the media you’ve obtained to help you gain more TV, radio and print exposure. It serves as credibility for journalists as well and they will be more likely to want to interview you if you’ve already been vetted by other media professionals.
  • Let your personality shine online and respond to journalists and followers alike with interesting commentary and insights – not pleas to buy your book or product.

Yes, it takes work, a strong theme and a message that resonates. But if you invest wisely, you’ll grow rich in marketing gold.


The Way to Get by Far the Most Dwelling for the Investment

Within various instances in daily life it often gets to be essential to get acquainted with the entire process of buying and selling a home, at times all at once, as in instances when one desires to move from one place to another. A lot of people will definitely opt to let their original home, however in many instances, buying a fresh house can be predicated on the sale associated with a man or woman’s most recent dwelling. In some cases, this entire process appears to be painfully slow, for instance when the house chain breaks. At present, roughly one in three house chains will certainly break due to gazundering, failing to acquire a satisfactory mortgage, the particular lower valuing involving residence whenever surveyed, etc.

One way to prevent being forced to become depending upon a property chain will be to just promote your home, reside with friends, relatives or even hire for a short time, and in that period check out the option for buying a house at auction. Come to be informed about that market place by simply speaking with estate agents along with buyers who have practical experience buying auction homes. Begin to understand the sales and understand how this process operates. If you find the residence you desire, plan to take fast action. Purchasing a property at auction is a superb way of getting a lot more home for the investment.